Starting in 2012, The Fragrance Foundation the FiFi® Technological Breakthrough Awards will be presented at the World Perfumery Congress (WPC). The WPC event is scheduled for June 12-14, 2012 at the MGM Grand at Foxwoods Resort in Mashantucket, CT, and The FiFi® Technological Breakthrough Awards will be presented during the closing session on June 14th, 2012. In the future, FiFi® Technological Breakthrough Awards will be presented every two years to coincide with the World Perfumery Congress.

“The WPC is attended by the industry members most closely associated with this FiFi® category. So it’s a natural move to present the award at this venue where the recognition of the winners will be most meaningful,” said Fragrance Foundation president, Rochelle Bloom.

To better reflect the majority of entries that are submitted, the three sub-categories for the award have been restructured. They include:
• Fragrance Creation and Formulation: innovations in production or formulation; sustainability efforts as they relate to fragrance creations and formulation; and basic research (fragrance centric)
• Fragrance Ingredients: methods of extraction; new ingredients (synthetic or natural); and sustainability innovations
• Digital Initiatives: smart phone apps; computer programs that provide data for fragrance development and creation; and interactive information technologies geared to educate and assist consumers in selecting fragrances.

All entries must be original concepts that have the potential to move the industry ahead as a whole, according to the foundation. Companies with entries for the FiFi® Technological Breakthrough of the year awards are required to make a presentation of their technological breakthrough to a panel of expert judges. The deadline for submission of entries is Tuesday, February 1st, 2012. Entry information and forms can be found at www.fragrance.org or for inquiries email Terry Molnar at [email protected].